How to make your WordPress blog multilanguage

In this post we will explain how you can make your WordPress blog multilanguage, that is to say, that has several languages, and also, the importance that this has. ENTERS!

WE START:

Welcome to another post. Today we are going to talk about the international segmentation of a web page: do you know how important this can be? Well, first, let's put the fundamental question on the table:

What is international segmentation on a web page?

They are all those practices that the webmaster does to have his website in different languages, this being a good SEO practice to position the translations in search results for the SERPs (Search Engine Results Page). Thus, when a foreign visitor searches for it, they will be able to find it in their native language, increasing their web traffic exponentially.

Back to the topic …

So, should I make my blog multilanguage? Totally, since you will exponentially increase your web traffic, and you will have more expansion of the page. But ... how do I do this?

Well, here I will discuss several plugins:

• Weglot.
• Polylang.
• Google Language Translator.

First we have Weglot, which I have undoubtedly found as the best option, since its translations are valued as incredible (literally in 5 minutes you have your entire site translated), in addition to complying with good practices to perform the international segmentation of a page web, so your website will rank quickly. Also, if Weglot translates incorrectly, it gives you the ability to correct it with an easy control panel. The only drawback I think is that it is not cheap, you will have to pay monthly for their services.

Secondly We have Polylang, a plugin that I have not personally used, but according to those who use it, it is quite easy, since it gives you the facility to translate all your content. You will have to do the translations on your own, and this can take time if your website is large. But every effort will be worth it. Perform in the same way the segmentation of your website to the SERPS.

In third place we have a plugin that uses Google translator technology. The advantage is that you will not have to translate each content, but you will not be able to modify a section in case Google translates it incorrectly. In this case, it does not have practices for you to perform the segmentation of your website, but it has a PRO version that costs $30 USD that, seeing its improvements, says that it does have segmentation and gives you a panel to correct translation errors (no I've used it, I can't confirm that to you).

So looking at the guidelines, I will show you how you can configure your multilanguage website using Weglot.

Set up multilanguage WordPress using Weglot

To carry out this configuration, follow these steps:

1) Enter the Weglot website.

2) Click on «Pricing»(Located at the top, in the menu).

3) Take a good look at the plans. Let's take a practical example:

Your website has around 700 daily visits, with about 370 articles, with an average of 350 words per article. So the words to translate are: 370 x 350 = 129,500. So the plan you will have to choose is the plan «PRO«. Ah, but if you want to translate it into more languages, multiply the final result by the number of languages.

4) Buy the plan that you think will be the best. Once you open your account, you can start incorporating the translations: download the Weglot plugin for WordPress (you can find it in the same repository).

5) Install it. Inside the plugin settings, paste your API key, choose the languages and that's it:

With these steps carried out, you will have your website translated, and in the following days or weeks your articles will begin to be positioned in the new languages.