If you are looking for a free digital Marketing course offered or taught by Google you came to the right place. Enter and see the details.
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It is well known that the world is constantly evolving, which is why the concepts of truth have also been changing. The immersion of technology has been one of the main causes, directly influencing the commerce market and its approach.
Parallel to this evolution, new terms have emerged in relation to how trade is currently carried out and the way in which sales are made. One of these terms is Digital marketing, which is nothing more than a set of strategies focused on promoting a business or brand through the Internet.
That is why many people are attracted to having enough knowledge of this term to boost their own business or even dedicate themselves fully to this, and lead other companies to success.
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Digital Marketing course offered by Google
This time we wanted to bring you a free digital marketing course by Google where you will learn the basics of digital marketing. With this you can become a digital marketing expert, thanks to Google, at a basic level.
Saying free digital marketing course is accredited by the agency Interactive Advertising Bureau (IAB) and it is made up of 26 modules that have been created by Google instructors, where each one includes multiple practical exercises and real examples.
Characteristics of the Google digital marketing course
- It is accredited by IAB.
- Contains video tutorials.
- Unlimited access.
- Recognized certification.
Google Digital Marketing Course Details
- Modules: 26
- Hours: 40
- Level: Basic
- Access: Gratuitous
How do you get certified for the Google digital marketing course?
- You must complete all the modules and test your knowledge by answering the tests in each module.
- Take a final exam.
- Download the certificate and attach it to your CV.
What is each module of the Google digital marketing course about?
1. Opportunities in the online world
It consists of two lessons (15 minutes).
- Introduction to Digital Marketing.
- The opportunity of the online world.
2. First steps to achieve online success
It consists of 4 lessons (30 minutes).
- Your online goals.
- Development of an online presence.
- Promotion of your online presence.
- Analysis and adaptation.
3. Develop your online presence
It consists of 6 lessons (40 minutes).
- The online presence that you want.
- How Websites Work.
- Main components of a website.
- Websites and business objectives.
- Creation of easy to use and navigate websites.
- Recommendations for the design of your website.
4. Plan your online business strategy
It consists of 5 lessons (30 minutes).
- The benefits of a digital strategy.
- Increase your presence in the online world.
- Get to know your customers online.
- Stand out from other online competitors.
- Use goals to improve your performance.
5. Discover the world of search engines
It consists of 6 lessons (45 minutes).
- Search engine basics
- How search engines work
- How search engines see the web
- What is organic search?
- What is paid search?
- Google Search Console
6. Get found in search engines
It consists of 5 lessons (35 minutes).
- Introduction to search engine optimization (SEO).
- The importance of having an SEO strategy.
- The SEO process.
- Selection of keywords.
- Choosing realistic SEO goals.
7. Take advantage of search engines
It consists of 3 lessons (25 minutes).
- Creation of web pages optimized for search engines.
- How other websites can be useful to you.
- Internationalization with SEO.
8. Promote yourself in search engines
It consists of 4 lessons (25 minutes).
- Introduction to search engine marketing (SEM).
- The SEM auction.
- Characteristics of a good keyword.
- Make your ads stand out.
9. Improve your search engine campaigns
This module of the free digital marketing course offered by Google consists of 4 lessons (30 minutes).
- Get more relevance thanks to a good structure.
- Get the most out of your keywords.
- Work on keyword matching.
- How to know what works and what doesn't.
10. Promote yourself locally
It consists of 2 lessons (20 minutes).
- Make your local customers know you.
- The power of local directories.
11. Make your local customers find you online
It consists of 3 lessons (25 minutes).
- Use the digital world to advertise locally.
- Reach local customers using mobile technology.
- SEO for local businesses.
It consists of 4 lessons (30 minutes).
- Introduction to social networks.
- Social networks suitable for your business.
- Your goals on social media.
- First steps in social networks.
It consists of 4 lessons (30 minutes).
- Long-term plan on social media.
- Advertising on social networks.
- How do I measure my actions on social media?
- Common mistakes in social networks.
This would be the first part of Google digital marketing course, where practically 20 hours have been covered. During this first stage you will be able to carry out practices and see real examples about the content seen. Let's continue with the other modules.
14. Discover the possibilities of the mobile world
It consists of 3 lessons (20 minutes).
- Evolution of mobile devices.
- Introduction to the mobile world.
- What are mobile applications?
15. Take advantage of mobile devices
It consists of 5 lessons (35 minutes).
- Introduction to mobile advertising.
- Mobile search campaigns.
- Mobile display advertising tasks.
- Mobile social media campaigns.
- Mobile video advertising.
16. Start applying content marketing
It consists of 6 lessons (35 minutes).
- Introduction to content marketing.
- Get to know your digital customers.
- Different types of content.
- Write content that makes an impact on the web.
- Promote your content online.
- Measure the impact of your content.
17. Connect via email
It consists of 5 lessons (30 minutes).
- Introduction to email marketing.
- Options for email marketing.
- Effective advertising emails.
- Email campaign management.
- Measure the success of email marketing.
18. Advertise on other websites
It consists of 3 lessons (25 minutes).
- What is display advertising?
- Search engine advertising vs display advertising.
- Display advertising elements.
19. Delve into display advertising
It consists of 3 lessons (25 minutes).
- Make display advertising help you achieve your goals.
- What are ad networks?
- How retargeting works.
20. Get the most out of your videos
This module of the free course on Digital Marketing offered purely by Google, consists of 6 lessons (55 minutes).
- The rise of videos on the Internet.
- Incorporation of videos in your online strategy.
- Creation of audiovisual content without breaking the budget.
- Share and promote your videos.
- Promote your business on video platforms.
- How to measure the performance of your videos.
21. Discover web analytics
It consists of 3 lessons (30 minutes).
- What is web analytics?
- Adapt web analytics to your needs.
- Track your goals with web analytics.
22.Success with web analytics
It consists of 3 lessons (30 minutes).
- Web analytics and organic search.
- Tools to measure SEM.
- Segment the data and obtain relevant information.
23. Convert data into statistics
It consists of 5 lessons (30 minutes).
- Take advantage of data to understand your audience.
- Basic concepts about the data cycle.
- Practical data discoveries.
- Manage your figures with spreadsheets.
- Present data effectively.
24. Create your online store
It consists of 2 lessons (25 minutes).
- Sale through electronic commerce.
- Processing of payments and order management.
25. Sell more over the Internet
It consists of 3 lessons (35 minutes).
- Create a satisfying e-commerce experience.
- Product promotion.
- Retargeting for e-commerce.
26. Internationalize your business
It consists of 7 lessons (70 minutes).
- Introduction to international marketing and export.
- Analysis of your target market.
- How to make yourself understood abroad.
- Advertising beyond your borders.
- The support systems you will need.
- Facilitates the purchasing process for foreign customers.
- International deliveries.
How have you noticed this Google digital marketing course it is extremely complete. Don't miss the opportunity to do it and get your certificate.
If you want you can take a look at other of our posts related to free courses that could be very helpful.
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